Archive note: This article was originally published by PhoneCycle on 18 March 2025. PhoneCycle has since become Canopy. It has been updated to reflect leadership changes..
PhoneCycle announced a leadership appointment of new COO Richard French in March 2025 as the business strengthened its operations and continued expanding its device lifecycle services, additional promotions.
Strengthening the leadership team
Following the ongoing growth of PhoneCycle (now Canopy) and the appointment of Richard French as Chief Operating Officer. Canopy is pleased to announce further leadership promotions with Joey Nguyen confirmed as Head of Data and eCommerce and Tuan Chu as Head of IT and Solutions.
Together with Managing Director Owen Jones, these additions to the leadership team support the strengthening of Canopy’s device lifecycle services and the company's work across sustainability, circular technology and community impact.
Owen described the company's growth as a result of the team's commitment and shared ambition to make sustainable technology solutions more accessible. He also emphasised the importance of operational excellence and a consistently strong customer experience.
Growth and impact
The March 2025 announcement reported several environmental and community outcomes achieved during the preceding period:
- 19.8 tonnes of carbon dioxide emissions prevented.
- 51.3 kilograms of mineral resources conserved.
- 265,200 megajoules of fossil fuel savings.
- A goal to plant 1,000 trees through the Tech for Trees campaign.
- More than $750,000 contributed to Australian charities.
These figures are retained as historical claims from the original announcement and should not be interpreted as Canopy's current cumulative totals.
A foundation for the next stage
PhoneCycle was founded to help organisations recover value from used technology while reducing waste and supporting community outcomes. By 2025, the business had expanded its focus beyond mobile phone recycling into a broader device lifecycle model spanning buyback, repairs, data erasure, responsible reuse and pre-owned device sales.
The leadership appointments supported that evolution and the company's goal of making device lifecycle processes simpler for Australian organisations.
PhoneCycle has since transitioned to Canopy. The new brand continues the company's focus on helping IT teams and managed service providers deploy, recover and responsibly manage company devices through clear, practical workflows.
To learn more about Canopy today, visit our About page or speak with the team.